“We Market Your Home”… But What Does That Actually Mean? 📣🔍

Ever notice how selling a home turns you into a Zillow-scrolling detective at 10pm…
while still trying to live your actual life? 😅

By the time you sell, your brain is already full:

Life. Work. Kids. Packing. Money. Timelines.
Add emotions. Add pressure. Add decision fatigue.

So when you finally sit down with an agent, your brain does what human brains do best under stress:

It simplifies.

You ask bucket questions:

✅ “Do you do photos?”

✅ “Do you do video?”

✅ “Do you do mailers?”

✅ “Do you post on social?”

The agent says “yes.”
Your nervous system says, Cool. Done.

And just to be clear — you’re not doing this wrong. You’re being human.

The Assumption Most Sellers Don’t Realize They’re Making

That “yes” means the same thing everywhere.

👉 It doesn’t.

Here’s Where It Quietly Gets Complicated

Agents are self-employed.
Translation: everyone runs their business differently.

So “yes” can mean very different things:

Photos: pro photographer… or a phone.
Video: real walkthrough… or a power point looking slideshow.
Social: strategic rollout… or one quick post, and no ads.
Mailers: targeted campaign… or a simple announcement.
Agent outreach: active calls to buyers’ agents… or none.

And that list?
It keeps going.

👉 Quick pause — this matters.

You’re not supposed to remember all of this.
You don’t need to know everything to make a smart decision.

Think back to school:
They taught you long division first.
Then they showed you the shortcut that got the same answer… without the stress.

This is the long division.
The shortcut’s coming.

Where Regret Sneaks In

Most sellers don’t realize this until after the listing goes live:

An agent can honestly say “yes”…
and still deliver something very different than what you pictured.

And the real frustration isn’t execution.

It’s this thought that shows up later:
“How was I supposed to understand all of this while also trying to move on with my life?”

That’s why interviewing multiple agents matters.
You start seeing the differences.

And it’s why smart sellers don’t ask more questions — they ask better ones.

Because you don’t want to enter your next chapter second-guessing the last one.

You don’t catch this in the meeting.
You catch it when the listing is live and you think:

“Wait… this is what we’re doing?” 😳

That’s where regret lives.

ACTION STEP 🎬

The Shortcut

Next time an agent says, “Yes, we do that,” ask one sentence:

“Awesome — can you show me an example of what that looks like?”

That question does the heavy lifting.

It reveals everything — without adding stress.

And imagine looking back later knowing you asked the right question at the right time.

That’s how regret gets avoided.